Advertising
What is Shanghaiist? Shanghaiist is the most widely read city blog about the world's most exciting city: Shanghai. Part of the most popular network of city blogs on the internet — the Gothamist network — Shanghaiist is one of the most popular English-language websites about China and is visited by 7,000 people each day, around 220,000 visits a month. Shanghaiist is updated daily by a team of contributors who write about "Shanghai and everything that happens in it." Forbes called Shanghaiist a "sophisticated, deliciously urbane city blog." The New York Times thinks we are "ever-excellent." And Yahoo! said the site contains "the local scoop on Shanghai, including news, commentary, reviews, events, and more." (More about Shanghaiist)
Who reads Shanghaiist? Shanghaiist readers are young, hip and upwardly mobile — the kind of audience advertisers love. The site has become a daily "must read" for thousands of Shanghai residents and "Shanghai watchers" around the globe.
Why advertise on Shanghaiist? Reach thousands of potential customers — the very people who will buy your products, use your services, eat your food, drink your beverages — for a fraction of the price of print publications that target the same audience. Your ad on Shanghaiist can link directly to your home page, allowing you further one-on-one interaction with potential customers.
Why advertise online? Unlike magazines, which can be difficult to find and very easy to lose, our website is always there whenever people log on to the internet. And your ad will always be there, too — on every page of our site.
Contact us: advertising@shanghaiist.comADVERTISING OPTIONS
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Ad Space
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Weekly Rate
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Monthly Rate
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What You Get
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1 Leaderboard
SEE GRAPHICS BELOW |
2,500 RMB |
6,000 RMB |
Make your advertisement the first thing Shanghaiist visitors see. Your ad would be put into an equal rotation with no more than three other ads. Each ad would be seen more than 15,000 times every week. And if you would like even more ad views, you can purchase more ad blocks (up to four total ad blocks — or 100 percent of ad views — as availability allows). The Leaderboard ad space appears on every page on our website, including the Forum and our popular Contribute and Favorites pages. Leaderboard size is 728 pixels wide and 90 pixels tall. |
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2
Wide Skyscraper SEE GRAPHICS BELOW |
2,000 RMB |
5,000 RMB |
This is by far the largest ad space we offer. The Wide Skyscraper appears prominently at the top of nearly every page on Shanghaiist, directly below our logo on the left column. Your ad would be put into an equal rotation with no more than three other ads. Each ad would be seen more than 15,000 times every week. And if you would like even more ad views, you can purchase more ad blocks (up to four total ad blocks — or 100 percent of ad views — as availability allows). Wide Skyscraper size is 160 pixels wide and 600 pixels tall. |
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3
Inline Box SEE GRAPHICS BELOW |
1,500 RMB |
3,500 RMB |
Readers can't miss this space, slotted between the stories on Shanghaiist's pages. The Inline Box also appears on every individual post page — directly between the story and the comments. Your ad would be put into an equal rotation with no more than three other ads. Each ad would be seen more than 15,000 times every week. And if you would like even more ad views, you can purchase more ad blocks (up to four total ad blocks — or 100 percent of ad views — as availability allows). Inline Box size is 300 pixels wide and 250 pixels tall. |
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4
Column Box SEE GRAPHICS BELOW |
NA
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3,750 RMB |
Located directly beneath our popular Public Calendar in our left hand column, our Column Box ad space is proof that great things come in small packages. Your ad will not rotate with other ads — it is visible every time someone loads a page. That means it will get seen more than 250,000 times every month. Column Box ads, like all of our ad spaces, can handle any kind of animation you want to include — a great place to promote your brand. Column Box size is 160 pixels wide and 160 pixels tall. |
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5
Column Box Two SEE GRAPHICS BELOW |
NA
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2,750 RMB |
Column Box Two sits below our widely read left column. Just like with the Column Box, your ad will not rotate with other ads — it is visible every time someone loads a page. That means it will get seen more than 250,000 times every month. Column Box Two ads, like all of our ad spaces, can handle any kind of animation you want to include — lots of visibility for a low price. Column Box Two size is 160 pixels wide and 160 pixels tall. |
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6
Text Ads SEE GRAPHICS BELOW |
NA
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1,750 RMB |
Simple, affordable and effective. Get your message across with text ads that appear directly below our Personals on the site's left column. These ads do not rotate — each text ad will appear on nearly all of our pages — so your text ad will be seen close to 10,000 times each day. Text ads can include up to two 20 character lines (including spaces) and can link directly to your website. |
- PLEASE NOTE: All of the above rates include official Chinese tax receipt (or fapiao) fees. We are not a locally headquartered company, but still offer fapiaos as a courtesy to our local clients. If you are not based in China and do not require a fapiao, please let us know — your rates will be discounted accordingly.
- Prices above are already discounted 20 percent off the original price. No further discount will be given.
- Traffic numbers quoted above are averages. Traffic fluctuates from week to week.
- All ads appear throughout the entire Shanghaiist site, so your ad will get maximum exposure.
- Advertisers design their own ads. We can can handle most types of files. Animation is OK. Ads need to be 50kb or less.
- If you buy an ad for a month, that doesn't mean the same ad design needs to run for the entire month. You could run a different ad each week if you want.
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Contact us: advertising@shanghaiist.com
READER DEMOGRAPHICS
Shanghaiist conducted its first reader survey between July 3 and July 18, 2006 and 424 unique readers completed the 21-question form. The following is a summary of the information they provided.
- The Basics: 79 percent of our readers are between the ages of 21 and 40. 68 percent are male. 72 percent are single.
- Income: 26 percent of Shanghaiist readers have an annual household income of US$90,000 or higher. 51 percent earn between US$20,000 and US$90,000 each year.
- Education: 88 percent of Shanghaiist readers have a Bachelor's Degree or above.
- Nationality: 50 percent of Shanghaiist readers are American and 10 percent are Chinese. Other nationalities: Canadian (8%), Australian (6%), British (6%), German (4%), French (2%), Swedish (2%), Argentine (1%), Belgian (1%), Brazilian (1%), Dutch (1%), Filipino (1%), Malaysian (1%), New Zealander (1%). 40 nationalities in all.
- Location: 53 percent of Shanghaiist readers live in Shanghai. 7 percent live elsewhere in China. 25 percent live in the United States.
- Travel to Shanghai: Of the readers who do not live in Shanghai, 64 percent said they visit Shanghai at least once a year, 12 percent are part-time Shanghai residents, 18 percent said they visit Shanghai anywhere between "every six months" to "weekly", and 29 percent said they had yet to visit Shanghai, but were planning to. Only 7 percent of non-Shanghai residents said they had no plans to visit Shanghai.
- Hotels: When Shanghaiist readers visit Shanghai, 20 percent stay at 5-star hotels. 25 percent stay at 4-star hotels and 22 percent stay at 3-star hotels. 12 percent stay at serviced apartments, 9 percent stay at hostels and 7 percent choose 2-star hotels.
- Restaurants and Bars: Of readers who live in Shanghai, 41 percent say they eat out at restaurants "daily", 35 percent say they eat out "a few times a week" and 9 percent eat "every meal" at restaurants. 59 percent of our readers say they go out to bars in Shanghai either "weekly", "a few times a week" or "every day".
- Site Loyalty: 34 percent of Shanghaiist readers check the site daily. 85 percent check the site anywhere between "weekly" and "several times a day".
- Site Content: Percentage of readers who said they visit Shanghaiist for information covering the following topics: Shanghai News (92%), China News (66%), Entertainment (58%), Local Events (57%), Restaurants (48%), Photos (39%), Bars (37%), Music (34%).
- Chinese Language: 19 percent of readers say they are fluent in spoken Mandarin. 45 percent rate their spoken Mandarin a 6 or higher on a scale of 1 to 10. 14 percent of readers claim to read Chinese fluently. 31 percent rate their Chinese reading comprehension a 6 or higher on a scale of 1 to 10.
- Shanghai Purchases: The following are ways Shanghaiist readers spend their money in Shanghai. The percentage of readers who said yes to each item is in parentheses: Restaurants (92%), Bars/Clubs (67%), Books/Music/Movies (63%), Clothing/Accessories/Shoes (62%), Travel (61%), Electronics/Computers (35%), Recreation/Fitness (33%), Live Music (30%), Going to Movies/Theater (23%), Beauty Products (19%), Language Training (17%), Art (16%), Furniture/Housewares (16%), Education (11%), Plants/Flowers (11%), Pet Supplies (10%), Antiques (5%), Automobiles (3%).
- Online Purchases: In the past six months, 62 percent of Shanghaiist readers have purchased plane tickets on the internet. 61 percent have purchased books online, 52 percent have booked hotels, 46 percent have purchased music, 42 percent have purchased computers or consumer electronics, 42 percent have purchased clothing or accessories, 35 percent have contributed to a cause, 34 percent have purchased software, 31 percent have subscribed to a publication and 23 percent have purchased food.
- Online Ads: 64 percent of Shanghaiist readers have clicked on an online ad. 13 percent can't recall.
- News Sources: 82 percent of readers say the internet is their primary source of news. 8 percent said print newspapers.
TRAFFIC COMPARISONS
See how Shanghaiist stacks up compared to other Shanghai websites.
Contact us: advertising@shanghaiist.com
Last updated: August 18, 2007